The MindBrain is the living, learning, self-modifying system through which we perceive, remember, interpret and act.
Not just the brain. Not a ghost in the machine.
One thing: biology and mind, continuously reshaped by experience, action and other people.
Today's question: what does it copy — and what decides what it copies?
Copy — imitation, habituation & habit, memorization & recall
Change — plasticity, association, generalization, variation & recombination
Choose — attention, prediction, metacognition
Ten capacities. Each one is a door through which a meme can enter, mutate — or be thrown out.
Host — it carries patterns it did not invent
Replicator — it repeats them: speech, gesture, drawing, habit
Mutator — it misremembers, reinterprets, recombines
Selector — it ignores most things and passes on a few
Product — its tastes and beliefs are partly made of memes
Same organ, five jobs.
Memes rarely live alone.They support, trigger and protect one another.A fashion includes clothes, vocabulary, gestures, music, places and identities.A profession includes practi...
Gene — replicated via reproduction; vehicle: the body; variation: mutation; selection: survival & reproduction.Meme — replicated via imitation; vehicle: brains, ...
Five volunteers. The first reads this text, hides it, and writes it down from memory for the next. Nobody sees the original.
On the third night the fox crossed the frozen river carrying seven blue apples, and nobody in the village believed the child who saw it.
We come back to it at the end.
Replication + Variation + Selection
Replication — imitation
Variation — play, curiosity, dreaming, forgetting, Fehlleistungen
Selection — Bandura says: mostly other people
True. But those people are primates with bodies. What do they select for?
Replication + Variation + Selection = EvolutionDarwin never used these three words this way — but this is the abstract engine hiding inside his argument.Three ingredients....
Before it is a student, an artist or a meme host, the MindBrain belongs to an animal that has to:
eat
mate
stay safe
stay in the group — rank, grooming, coalitions, gossip: chimp-like business
Every meme has to get past these four gatekeepers.
Evolutionary Psychology
Freud redefined *libido* as a psychic energy derived from instinctual drives — primarily sexual but also life-affirming (Eros). This energy powers the psyche and can be a...
“An instinctive trend.”
Jung: archetypes are inborn tendencies to form certain images — Mother, Child, Hero, Shadow, Trickster, Wise Old Man.
Not a blueprint, but a tendency. “As marked as the impulse of birds to build nests.”
Read memetically: archetypes are the MindBrain's pre-installed selection filters, the shape that food, sex, danger and tribe took in the imagination.
Stories that fit the filter spread. Stories that don't, die quietly.
“The archetype is a tendency to form such representations of a motif—representations that can vary a great deal in detail without losing their basic pattern. They ar...
The Shadow is the unconscious part of the personality rejected by the ego. It contains traits we consider undesirable—aggression, envy, weakness—but also creativity...
Mother
The Trickster embodies the unconscious psyche in its raw, instinctual, and amoral form. In Native American mythologies, the classical Trickster figure —chaotic, clever, a...
Child
The ones that feed a need or press an archetype.
Food videos. Sex appeal. Outrage and threat. Gossip and rank. Belonging.
Hero stories, villain stories, the trickster's joke.
Think of the last thing you forwarded.
Which gatekeeper let it through?
Think of one meme you encountered today.Not necessarily an Internet meme.Where did you encounter it?What was its external form?What did you reconstruct internally?Did you reprod...
Hebb: cells that fire together wire together. Dopamine decides which firing counts.
Dopamine is not the pleasure molecule.
It is the wanting molecule: go, get it, again. Liking is another system (Berridge).
Food, sex, safety, standing: the body pays for all four in the same currency.
It also teaches: it decides which connections get strengthened.
Reinforcement learning (RL) is a machine learning paradigm where an agent learns to make decisions by interacting with an environment. Instead of being told what to do, the agen...
When satisfaction follows association, it is more likely to be repeated.
"Cells that fire together, wire together."
Dopamine reports better than expected, not reward (Schultz).
Expected and delivered: silence. Unexpected: burst. Expected and missing: dip.
That is how habits — and feeds — are built.
And a smile, praise, a good reputation, a like pay out in the same currency as food (Izuma).
A meme that predicts social reward gets copied.
Conditioning is a learning process where an individual forms associations between stimuli or behaviors and their outcomes. It can be divided into two main types: Classical Condi...
Social Psychology
See → do.
Macaque premotor cortex (Rizzolatti, Parma): the same neurons fire when the monkey grasps and when it sees a grasp.
A neural footprint of imitation: see → do.
Warning: popular claims race far ahead of evidence. Cecilia Heyes: mirror responses may themselves be learned, by being imitated.
The copying machine may be built by memes.
Imitation in humans, especially in children, is the process of learning by observing and replicating the actions, behaviors, or expressions of others. It is a fundamental mechan...
Mirror neurons are specialized brain cells that activate both when an individual performs an action and when they observe someone else performing the same action. These neurons ...
Before any input: spontaneous kicks, spontaneous neural firing — variation with no outside cause.
From about the 25th week the fetus hears. Newborns know their mother's voice, prefer a story read to them in late pregnancy, and cry in the melody of their language.
Is the first meme a melody — and the first thing learned what is safe?
Prenatal and Perinatal Psychology
Milk, warmth, a face: food and safety arrive bundled with a person.
Smile at six weeks. Serve and return. Tronick's still face: stop responding and the baby protests, then withdraws.
Do newborns imitate? Meltzoff 1977: yes. A 2016 study of 106 infants: no. Open question.
Parents are the first selectors — with the body's blessing.
Developmental Psychology
Kuhl: nine-month-olds relearn Mandarin sounds from a live person — not from a video of the same person.
Over-imitation: children copy even useless steps. Chimps skip them.
Humans over-copy. That is how culture accumulates instead of leaking away.
Bobo doll, 1961: children saw an adult hit it — and hit it too.
Model rewarded: more imitation. Model punished: less (1965).
Attention → retention → reproduction → motivation.
Even watching someone else's outcome fires prediction-error signals (Burke).
You can be selected without doing anything: by watching who gets punished.
Social learning is "a process in which individuals learn by observing the behaviors of others, imitating them, and experiencing the consequences of these actions." (Bandura, 1977)
Albert Bandura’s Social Learning Theory (1977) revolutionized psychology by emphasizing that learning occurs in a social context through observation, imitation, and modeling. He...
Those who look at us and speak slowly. The majority. The successful. The similar — same accent, same group.
Children track who has been right before.
Primate rules: rank, kin, coalition.
Selection is social because we are social primates.
Play is copying with mistakes allowed.
Children explore more and exploit less than adults (Gopnik).
Curiosity pays: information itself is rewarded by dopamine.
Variation is not noise. It is the MindBrain paying itself to try something new.
Babies spend about half of their sleep in REM. Dreams remix what the day stored — why exactly, nobody knows.
Forgetting is fast: Ebbinghaus's curve. Before age three: almost nothing stays.
Bartlett: retell a story and it bends toward the teller's habits.
What we forget is also a selection — and a mutation.
Describes how information is lost over time when there is no attempt to retain it. The curve shows a steep drop in memory shortly after learning, then a slower decline...
Freud’s *The Interpretation of Dreams* (DIE TRAUMDEUTUNG, 1899) revolutionized dream theory. He proposed that dreams are wish-fulfillments rooted in unconsci...
Versprechen, Verlesen, Vergessen, Verlieren: Freud's VER-.
Not random: a second plan breaking through the first.
Children say “goed” and “mouses”: a rule applied too well.
Mondegreens: “Lady Mondegreen” instead of “laid him on the green”.
A slip is a mutation where two patterns collide. Which one did you make this week?
Fehlleistungen, or parapraxes, refer to slips of the tongue, memory lapses, or unintended actions. Freud argued these “slips” reveal unconscious thoughts or desires...
Discussion : Did recently any interesting "Fehlleistung" happened to You or anyone in Your surroundings ?Homework : If You encounter any Fehlleistung, note it down and...
Reward sensitivity peaks, self-control matures later.
Teens take more risks when peers watch (Chein). A “like” lights up the reward system (Sherman).
In Jung's language: Anima and Animus, the image of the other, are projected on real people.
Subcultures, slang, scenes: memeplexes with a sex- and status-engine.
Anima
Animus
Social Psychology
The prefrontal cortex keeps maturing into the mid-twenties.
Metacognition: I notice that I am copying.
Shadow: what I deny in myself I project onto others.
The host can learn to choose its diet.
The Shadow is the unconscious part of the personality rejected by the ego. It contains traits we consider undesirable—aggression, envy, weakness—but also creativity...
Memethical engineering is the deliberate design, modification, and circulation of memes and memetic environments in accordance with explicit ethical goals.For example: counterac...
The last version of the chain versus the original: what dropped, what was added, what became more typical?
Which gatekeeper did it: food, sex, danger, group? Which archetype or story pattern?
Now find one meme from today.
Which need does it feed?
Copying does not necessarily mean making an exact duplicate.You hear a joke.You remember the structure, forget several words, change a character......and tell it to somebody els...
Think of one meme you encountered today.Not necessarily an Internet meme.Where did you encounter it?What was its external form?What did you reconstruct internally?Did you reprod...
Replication: imitation, with a body that mirrors.
Variation: play, curiosity, dreams, forgetting, slips.
Selection: other people, driven by bodies that want food, sex, safety and the herd — paid in dopamine.
Questions, detours and objections welcome.